Lockpoint – the UK leader in the war against the dangerous men who target the UK’s thousands of cash machines – has completed the first phase of major rebranding exercise.
The company, whose Gryphon ATM protection system is fitted to about one in seven of all financial institution ATMs in the UK, has adopted a modern focussed look emphasising its dedication to quality and innovation.
The new brand was developed by Newcastle-based branding agency, Violet Bick, working with Lockpoint’s communications adviser, Gravity Consulting, of Durham.
Violet Bick’s branding exercise helped to identify Lockpoint’s key differentiators, sharpening its focus as it aims to extend its markets in other areas of security.
One of the first manifestations of the new brand has been the company’s website, developed for Gravity by Violet Bick’s sister company, onebestway.
The new brading was unveiled to critical acclaim at ATMIA, the industry’s premier showcase event, in London in October.
North Shields-based Lockpoint’s sophisticated Gryphon ATM-protection system has helped to achieve a dramatic reduction in armed robberies and is currently proving its worth as criminals turn to new methods of robbing the machines, including using explosives.
Although primarily designed to make ATMs an unattractive target for raids by armed gangs, Lockpoint notes that in the three recent explosive attacks on ATMs across the UK, just one machine was fitted with the Gryphon — and that was the only machine that was not destroyed and from which no cash was consequently taken.
Lockpoint developed the Gryphon at its Orion Business Park base and it is now fitted to a significant proportion of all cash points across the UK, with major banks and cash machine manufacturers among customers and end-users.
The device comprises a set of four interlocking steel doors connected by a sophisticated electronic locking system that ensures that no more than one door – accessing one of four cash drawers – can ever be open at the same time. This “wall of steel” can be retro-fitted to any ATM without compromising the manufacturer’s integrity, at a unit cost of about £2,000.
The Gryphon is manufactured entirely in North East England, with Team Valley-based Responsive Engineering Ltd responsible for the manufacture and assembly, and contract manufacturer Opsol UK building the electronic circuitry in Cramlington.
Among the first clients to choose the Gryphon in the UK has been Tesco, which, since 2010, has installed the device on a majority of its 3,000 ATMs at stores nationwide. The supermarket giant had been motivated by concern at the growth in attacks on cash-in-transit providers, which also put its own staff and customers at risk.